Realeyes provides publishers and creatives with objective real-time measurement of audience engagement with their video content. Elnar takes us through the Realeyes journey with a series of key pivots. The fundamental observation was the shift in video consumption from traditional TV to Digital, in particular on smart phones. He describes how the initial prototypes were developed by outsourced teams and then re-engineered in-house. The future potential for emotional tracking at scale is truly awe inspiring.