Gareth and David discuss the recent Grabyo report on OTT media consumption trends where choice is limitless and consumers are constrained by time.
The market shift from brands to individual shows, kick-started by Netflix, is now accelerating through social media storytelling and global distribution.
Pay TV is at the start of a tough transition similar to that experienced by Music, shifting from a high cost, format and label dominated world, to low cost streaming. The winners will provide consumers with the content they want, on the device of their choice, at a price they can afford.
Key to success will be the ability to promote content on social platforms in the right format, at the right time for the right audience.